Although I love real wood, because of clients’ failure to maintain, I never got into it. I just knew that complaints would undoubtedly come. Knowing the clients pre-disposition not to maintain, as a solution, architects have decided to use wood porcelain tile. I personally don’t like, because of its fake appearance. I actually feel pain when I see water marks. When white drips on the popular wood porcelain tiles, it makes it look so artificial and “common”. From the standpoint of aesthetics and durability, Lamwood is all I would consider. Hence, I have entered the market with this product. Were I to recommend an alternative to wood, this is all I could suggest that looks authentic. Why is it authentic to me? Lamwood panels is not in contact with the cement wall, because there is a void behind it. The outer Lamwood skin can breathe. By using screws, or rivets on 1 inch aluminium nailers, it is installed just like real wood. So the net effect is that it looks and feels just like real wood. Largely because of this methodology, it looks very close to the real thing. There is, however, just one huge difference. Lamwood is zero maintenance, which perfectly fits our psyche and cultural attitude. Could It be a cultural quirk? Look at what happened to the famed celebrity politician’s own house in Forbes Park. The wood was never maintained ever since the house was purchased. This resulted in all the wood used for the eaves and columns rotting away. In just a few short years, the house needed a multi-million peso full replacement. Instead of wood, cement board was chosen (as in gray embossed cement board, painted brown to emulate wood veins)! To me, this was totally unacceptable. I see it daily in KFC, Jollibee and McDonald’s and it doesn’t worry me; but I find it hard to bear, to see it used in high-end residences. To me, cement board looks even worse than wood tile. No one can possibly be convinced with brown glossy wood cement board. And as it looks fake, I don’t get the rationale behind its use. The bottom line is, do use real hard wood if you are willing to spend to maintain it. If not, use Lamwood.